Subway NASCAR
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For this spot I was given some specs as far as what had to be in it: some prizes, a fresh value meal, and Greg Biffle. With the exception of the food, I really only had still photographs to work with. I had the idea to turn the sandwich into a car and built wheels with Subway logos on them in Lighwave 3d. I animated the sub-car driving in and used that effect as the theme throughout the spot. It was a lot of fun creating the scene with Greg and the cheering crowd (mostly because of the big foam finger).
created: August, 2006